Privacy Policy

Last Updated: August, 2025

HART Fertility Clinic ("HART," "we," "us," or "our") is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at https://www.hartfertility.com/, interact with our services, or engage with us through our patient portal, appointments, or other communications. By accessing or using our website or services, you agree to the terms of this Privacy Policy.

We collect information that you provide directly to us, information collected automatically through your use of our website, and information obtained from third parties. The types of information we may collect include:

a. Personal Information

• Contact Information: Name, email address, phone number, mailing address.
• Health Information: Medical history, health questionnaires, treatment details, and other health-related information provided through our patient portal or during consultations.
• Demographic Information: Age, gender, and other relevant demographic details.
• Payment Information: Billing details, insurance information, or payment card details for services rendered.
• Account Information: Login credentials for the patient portal or other account-related information.

b. Automatically Collected Information

• Usage Data: Information about your interactions with our website, such as pages visited, time spent, and links clicked.
• Device Information: IP address, browser type, operating system, and device identifiers.
• Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to enhance your experience, analyze website performance, and personalize content. You can manage cookie preferences through your browser settings.

c. Third-Party Information

• Medical Records: Information from other healthcare providers or facilities, with your consent, to assist in your treatment.
• Analytics and Marketing: Data from third-party analytics providers (e.g., Google Analytics) or marketing partners to improve our services and outreach.

We use the information we collect for the following purposes:

• Providing Services: To schedule appointments, conduct consultations, provide fertility treatments, and manage your patient portal account.
• Personalized Care: To tailor our services to your medical needs and preferences based on the health information you provide.
• Communication: To respond to inquiries, send appointment reminders, provide updates on treatments, or share information about our services and events, such as the Houston Walk of Hope.
• Billing and Payment: To process payments, verify insurance, and manage financial transactions.
• Website Improvement: To analyze website usage, improve functionality, and enhance user experience.
• Legal Compliance: To comply with applicable laws, regulations, and legal obligations, including the Health Insurance Portability and Accountability Act (HIPAA).
• Marketing and Outreach: To send promotional materials, newsletters, or blog updates, with your consent where required. You may opt out of marketing communications at any time.
• Research and Development: To conduct anonymized, aggregated research to improve our fertility treatments and services.

We do not sell, rent, or trade your personal information. We may share your information in the following circumstances:

• With Healthcare Providers: With physicians, specialists, or labs involved in your treatment, in accordance with HIPAA and with your consent where required.
• Service Providers: With trusted third-party vendors who assist with website hosting, patient portal management, payment processing, or analytics, all of whom are bound by confidentiality agreements.
• Legal Requirements: When required by law, such as in response to a subpoena, court order, or to protect the rights, property, or safety of HART, our patients, or others.
• Business Transfers: In connection with a merger, acquisition, or sale of assets, where your information may be transferred as part of the transaction, subject to confidentiality protections.
• With Your Consent: When you explicitly authorize us to share your information, such as for a second opinion consultation or referral.

As a healthcare provider, HART Fertility Clinic complies with HIPAA regulations to protect your Protected Health Information (PHI). We maintain physical, technical, and administrative safeguards to ensure the confidentiality, integrity, and availability of your PHI. Our Notice of Privacy Practices, provided to patients during their first visit, outlines additional details about how we handle PHI.

You have certain rights regarding your personal information, subject to applicable laws:

• Access and Update: You may access and update your personal information through the patient portal or by contacting us.
• Opt-Out: You may opt out of marketing communications by clicking the "unsubscribe" link in emails or contacting us directly.
• Cookies: You can disable cookies through your browser settings, though this may affect website functionality.
• HIPAA Rights: Under HIPAA, you have the right to request access to, correction of, or restrictions on your PHI. You may also request a copy of our Notice of Privacy Practices.
• Do Not Track: Our website does not currently respond to "Do Not Track" signals.

To exercise these rights, contact us at privacy@hartfertility.com or call (281) 555-1234.

We implement industry-standard security measures to protect your information, including encryption, secure servers, and access controls. However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, or resolve disputes. Health information is retained in accordance with HIPAA requirements and applicable state laws.

Our website may contain links to third-party websites, such as RESOLVE: The National Infertility Association or financial service providers linked in our Financial Services page. We are not responsible for the privacy practices or content of these external sites. We encourage you to review their privacy policies before providing personal information.

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child under 18, please contact us immediately.

Our services are provided in the United States and are subject to U.S. laws. If you access our website from outside the U.S., your information may be transferred to, stored, and processed in the U.S., where data protection laws may differ from those in your country.

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated policy will be posted on our website with the "Last Updated" date revised. We encourage you to review this policy periodically.

If you have questions or concerns about this Privacy Policy or our data practices, please contact us at:

HART Fertility Clinic

111 Vision Park Blvd, Suite 110

The Woodlands, TX 77384

Email: newpatients@hartfertility.com

Phone: (281) 942-6948

For questions about your PHI or HIPAA rights, you may also contact us at the above email or phone number.